I’m an active social media user, but I don’t use Facebook.

Eyeballs (yours) have been the product since early television, and stickiness the metric.

When Facebook first became a thing around 2004, I signed up like you probably did. But I did a few things differently: I put in a birthday date different than my actual one (I lied), I used a version of my first name (again, lied), but I did give my business email address.

Pretty quickly I started to get emails addressed to this Facebook name selling me things…